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esTalking about the situation we are living would be to repeat ourselves. That is why we are going to talk about how to adapt to it and fight to overcome it.
"It is not the strongest or the most intelligent that survives, but the one that adapts best to change" - Charles Darwin. A very apt phrase at this time, although the truth is that change has been knocking on the door for some time with digitalisation and the online world. If it was important before, now it is essential. On the positive side, it is available to us. It is not something new, it was already there. Now we just have to use it.
It is true that some companies have more capacity than others because of the economic aspect, but there are many options at no cost. Ole! Lighting, as an SME with a B2B model, tells you what we are going to do to adapt to the change with the tools we have at our disposal.
ONLINE MEETINGS:
It is not necessary to make physical visits. With tools like Zoom we can schedule individual and group meetings. And this offers certain advantages, and not just for now:
Health: The top priority and the most obvious advantage now. We avoid physical contact with other people, thus eliminating the possibility of contagion.
Convenience: Meet wherever and whenever you want. Whether you work at home or in the office, schedule your meetings with total freedom.
Saving time and money: We avoid travelling, which means avoiding transport costs and the time we invest in it. In addition, we collaborate with the environment by not polluting with CO2 emissions.
Efficiency: The time you save on travelling can be invested in scheduling more meetings per day and contacting more clients.
Everything you need within your reach: Who has not forgotten to bring everything they need for a meeting? A notebook, a pen, a USB... These online meetings take place in your workspace, so you will always have everything you need.
DIGITALISATION OF CATALOGUES:
For our part, Ole! Lighting has both digital and physical catalogue. But we were already planning to eliminate paper printing to be environmentally responsible. And now, it is time to carry out that decision.
In this digital age, we are becoming more and more adapted and many of our customers no longer ask us for a physical catalogue, so the interactive digital format prevails.
As we have already said, printing catalogues involves a significant consumption of paper, so the digital one it is a responsible action with our planet. In addition, there are other advantages such as saving the considerable cost of printing on paper, as well as the postage costs of sending it to customers.
CUSTOMER SUPPORT:
We are studying different lines of support for our customers, whether financial or structural.